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Freelancers in all industries deal with the same problems due to the nature of their work.  Typically, freelancers are solo work-from-home contractors that manage every aspect of their business.  If you’re thinking of dropping your career as an employee to begin freelancing, consider the following obstacles you will need to navigate.  Unfortunately, problems beget more problems, and a shaky foundation quickly leads to a crumbly business, and many regrets about…  Read more

Deciding on an online marketing plan can be overwhelming for small business owners looking for affordable ways to nurture steady, sustainable growth. With time in short supply, the key is to find one or two growth strategies that will get results at minimal cost. These proven growth hacks offer business owners a few simple, cost-effective ideas for attracting new customers, increasing brand awareness, and ultimately, getting more sales. Build your…  Read more

With social media, you can connect with business associates quickly and creatively. But this communication mode is not without risk. A thoughtless post can offend customers and other business partners and damage relationships rather than build them. By following a few ground rules you can be confident your comments and posts will be appropriate ones. Abstain From Posting or Tweeting Certain Information If you aren’t sure it’s acceptable to post…  Read more

Advertising is an essential component of success for any business. Proper advertising ensures more sales, but if you choose the wrong options, it can be a very expensive proposition. Let’s look at five ways you can reduce your business’s advertising expenditure without affecting your results. Referrals A referral program encourages your current customers to send their friends to your site, and to earn rewards for their efforts. It’s a great…  Read more

If you’re like most small business owners, you spend the majority of your time managing daily operations, keeping customers happy, and looking for new ways to grow. Spreadsheets, cash flow analysis, and financial projections are probably not your first passion. However, measuring profitability, creating realistic budgets, and planning ahead for the future are crucial to your professional success. Follow these four tips to get a handle on the numbers, and…  Read more

Showcasing a business online is an increasingly effective tool for attracting new customers. Blogging is a great way to start to communicate with your target audience. Blogs are highly effective tools for sharing your expertise with others, increasing web traffic and brand awareness, and for attracting and interacting with new customers. WordPress and Blogger are free web hosting platforms that make blogging available to businesses of all sizes. What is…  Read more

Research suggests that as much as 93% of communication is non-verbal, so it’s not surprising that the tone and meaning of emails are misinterpreted as much as half the time. For small businesses, email is frequently the preferred way to communicate with new leads, customers and employees – but if haven’t mastered your tone, the meaning of your message may be lost. In the worst case scenario, you may even…  Read more

Increasing efficiency and minimizing costs are essential to running a profitable business. Yet many small business owners waste countless hours on meetings that lack focus, run on too long, and pull staff away from more productive tasks. Follow these seven tips to make your meetings more efficient and cost-effective. What’s your goal? Every meeting should have a clear objective, and a reason the meeting is needed (versus an email or…  Read more

Research has repeatedly shown that businesses that have been prepared for the owner’s exit are significantly more likely to endure than unprepared businesses. These guidelines around an exit strategy can help your business legacy live on – and get you a satisfactory result. Preparation delivers the best results The key message to take away is this: start your exit strategy now – don’t wait until that ‘later time’. Life is…  Read more

Fear is a natural, emotional response to distress. The evolution of humanity was dependent upon feeling and responding to fear. Unfortunately for some of us, fear is a stumbling block to unlocking our full potential and becoming great leaders. The good news is, courage is like a muscle and when you exercise courage often it becomes stronger and more natural. Here are a handful of ways to overcome fear, find…  Read more

If you want to increase sales on your e-commerce site, you should not only focus on traffic but also on your conversion rate. The higher your conversion rate, the more money you can make with the same number of visitors. Here are five tactics to help you increase your conversion rate. Test Testing is an important part of improving your conversion rate. Split testing can help you determine what aspects…  Read more

So many business employees are now telecommuting, that companies around the world are restructuring their management practices to meet the challenges of remote collaboration. Because they tend to be more agile and open to change, small businesses are particularly well positioned to adapt to telecommuting. Increased productivity and happier employees who appreciate the added flexibility are just a few benefits winning over small business owners. But telecommuting also presents some…  Read more

In business, finding a niche that can supply enough revenue is important. More entrepreneurs than ever are realising the importance of finding a narrow set of customers and catering their product or service to them. This allows you to focus your efforts on being great at a few things, rather than mediocre at many. But how do you find your ideal target market? This article will get you started by…  Read more

With the holiday season nearly upon us, it’s wise to set aside some time to tie up loose ends so you can start the new year fresh, organized, and ready to roll. As you prioritize “must-do’s” before taking some well-earned time off, consider adding these end-of-year business activities to your list. Connect with your clients The holidays are a time of shared goodwill—a natural time to reach out to your…  Read more

Domain names play a key role in how visitors to your website identify your business. This is precisely why you should spend sufficient time finding the domain name that best suits your brand. But finding a suitable name for your website is not always as simple as it looks: the name you want is already taken, the catchy four-letter domain is too costly, or you may just lack inspiration. Let’s…  Read more

Many elements are vital to a growing company’s success. A financially-astute leader is one. A confident and motivated sales team well-versed in a company’s product and service line is another. But starting and growing a business requires more than employees with extensive functional skills and appropriate personal characteristics. Growing a business requires collaboration – namely, the deployment of employees in a way that allows them to work together to problem-solve and act…  Read more

What is recurring revenue? It’s the revenue you can depend on generating, year after year, with a high degree of certainty. It’s the repeat business or long-term contracts you’ve established with clients who know and trust your business. For example, you might bundle offers into a monthly subscription, or launch a points system that incentivizes loyalty with free gifts or special discounts. Recurring revenue comes in many forms and is…  Read more

Most small business owners can’t afford to think small. They always need to keep their mind on growth strategies to help them achieve long-term profitability. But becoming profitable in the first place often requires business owners to work long hours on a shoe-string budget. They don’t always have time to implement systems that will support them when they’re ready to scale. It’s not uncommon for entrepreneurs to use free or…  Read more

Rising interest on debt can be a curse when running a small business. However, there are some quick and easy policies you can start using to combat interest rate rises. Individually, small steps can add some value to a business, but when combined they can make significant differences. Think of your business like a car in development. Improved aerodynamics, fuel injection and weight loss might separately increase fuel economy, but…  Read more

If you have been lucky enough to encounter generous people, you understand that they have a truly unique gift for garnering the respect and admiration of individuals around them. When you are a leader, having a positive relationship with the people who follow you is a huge asset that you simply cannot put a price on. If you are looking for ways to become a better leader, increasing your generosity…  Read more